Gioia Beauty's clinic

Gioia Beauty is an Italian boutique beauty clinic opening in September 2024 that needed a sophisticated online presence to match its high-end services. I was tasked with creating a website that not only showcases the clinic’s offerings but also tells the unique story behind its founding. The goal was to develop a seamless user experience that reflects the brand’s elegance while providing practical functionality for both the client and her customers.

Website design and development

The website serves as a digital hub for Gioia Beauty, combining aesthetics and usability.
It features a visually appealing layout that highlights the clinic's range of services, supported by compelling storytelling that connects visitors with the passion behind the brand.
A booking section was integrated into the site, allowing customers to schedule appointments effortlessly. This booking system is connected to a custom dashboard that enables the client to manage appointments efficiently, providing her with full control over her schedule and client interactions.

Graphics design

In addition to the website, I designed Gioia Beauty's business cards and price list graphics. These elements were crafted to ensure consistency across the brand, with each piece reflecting the clinic’s luxurious yet approachable identity. The design of these materials aligns with the overall branding strategy, ensuring a cohesive visual experience across all client touchpoints.